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Heard-it-though-the-grapevine words repeated a couple of times become truth. But such misconceptions lead to costly mistakes for B2B owners and marketers. This is why last year I launched Stop Believing This Myth, my monthly myth-busting series on LinkedIn and Facebook. Each edition shines a light on a content marketing myth that harms your company’s image or internal processes and offers a way forward. To help you stay up to date, I …

My foot got broken during a Krav Maga training in December. But that wasn’t the only damaged thing. Content marketing is broken, too. However, unlike me, it is running straight into more injury, covering it up with cheap trickery. If you want content success, it is time to do a proper rehab of your content marketing. And three long-forgotten practices will get you back on track, with no more limping …

As generative AI is supposed to take my bread and butter, I am professionally interested in the whole situation. Over the past two years, I have been testing hundreds of AI writing tools, and I am relieved to report: they won’t take the writer’s job anytime soon. What they are good at is taking the tedious work off your plate, so you can focus on creating. That said, there are …

You share a substantial amount of content, aiming to generate new leads and, eventually, make more sales. Yet, you don’t notice any significant increase in website traffic, social media interactions, or inquiries from potential customers interested in trying out your product or service. So, you are wasting resources and getting a disappointing return on investment. Has it crossed your mind that you might have put the cart before the horse?