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When you meet someone in person, you unconsciously begin to judge how trustworthy they are: you pay attention to the information they share and to their body language. It is exactly the same when your prospects land on your website: they judge the information you give them and how you deliver it to them. The copy on your website will determine if they will feel they can trust you and …

Content marketing is evolving quickly and this makes it susceptible to outdated ideas and myths. Content marketing works only for certain businesses, anyone can write some content, content marketing is all about quality content, our prospects and customers probably aren’t on social media, all content should be about my business, creating more content should be my top priority, quality content means long pieces of content, and email is obsolete. If …

The web has already started to feel like a whirlwind of COVID-19 rumors, hoaxes, speculation, and spam. However, even though you might have got overwhelmed with all this (mis)information, as a marketer or small business owner you worry that if you don’t talk about COVID-19, like nearly every company under the sun is doing, you won’t be topical and relevant. This is why it is crucial to take a moment …

The current situation is unprecedented and with lots of challenges, but there is something you need to remember: you have a business, and while you should be in social isolation your content shouldn’t be. From a content marketing perspective, there are lots of things you can still do that will hold you in good stead when life goes back to normal and other things you shouldn’t do at any cost.