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Over the last few years content marketing has taken hold of the marketing industry, while pundits have made it seem so complicated that it has lost touch with its actual strength. In this blog post I demystify what has turned into an industry buzzword and explain if you, as a small business owner, need to get content marketing off the ground.

What a better time to assess your content and think of ways to improve it than the beginning of a new year, and even a decade? Instead of setting too ambitious yet unrealistic goals for 2020, which will most likely get cluttered in your to-do list, you should break them down into small manageable steps, starting with how to create content that really matters to your target audience.

Do you know who your prospects and customers are? Do you understand what they need or want? If you don’t, why do you keep creating tons of content which is irrelevant to them? After all, it is a total waste of time and resources to generate content for someone you don’t  know or understand.

Given the consumers’ growing interest in businesses that have a purpose, incorporating your business purpose in your content marketing strategy is essential. But how can you effectively use content to showcase what you stand for?