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Do you know who your prospects and customers are? Do you understand what they need or want? If you don’t, why do you keep creating tons of content which is irrelevant to them? After all, it is a total waste of time and resources to generate content for someone you don’t  know or understand.

Given the consumers’ growing interest in businesses that have a purpose, incorporating your business purpose in your content marketing strategy is essential. But how can you effectively use content to showcase what you stand for?

You are a small business trying to engage your target audience with meaningful content. You do your best to figure out how to relate to them so that they choose you over the competition: you market your products or services as “the best,” “the fastest,” “the cheapest,” “the most special” but this doesn’t seem to fully connect with them.