Type of project: Content Writing
The problem
The team needed a solid case study to showcase the power of their platform. Given the multiple features and possibilities of the platform, they were searching for a story blending the right dose of technical details and concrete results to demonstrate how they had solved a problem for one of their clients. An additional challenge was balancing transparency with confidentiality, central to the company’s mission and values.
The result
I conducted in-person interviews with the CEO, CTO, and other members of Castor EDC’s team, followed by interviews with researchers from the university medical center who had issues with data management. Based on their input, I wrote an in-depth case study highlighting the client’s problem and Castor EDC’s solution. The result was a successful story, which the team sent to potential clients facing similar challenges.
Deliverable
A five-page case study, which — as part of Castor EDC’s marketing projects — isn’t available online.
About Castor EDC
An eClinical data management platform, Castor EDC enables researchers to integrate data from any source on one compliant platform. With offices in New York and Amsterdam, the company strives to solve the world’s healthcare challenges with research data.
