Type of project: Content Writing
The problem
The team of TopDutch needed a series of in-depth articles for a marketing campaign they were launching. The complexity of the subject matter—large-scale green chemistry projects in the province of Groningen—posed several challenges. Firstly, the thickness of the information had to be preserved while presented in an easy to grasp way. Secondly, each article had to follow a distinct campaign structure and tone of voice. Thirdly, the articles were meant to spur action among influencers.
The result
I interviewed an expert in the field and wrote three articles centered around the five Ws and How of the large-scale green chemistry projects. The articles were centered around the key benefits for the region. By injecting a motivating undertone, I amplified the feeling of enthusiasm and pride, ensuring that each article not only informed but inspired.
Deliverables
Three 3000-word articles, which — as part of TopDutch’s communications projects — aren’t available online.
About TopDutch
TopDutch is the brand of the Northern Netherlands: Groningen, Friesland, and Drenthe. It enhances collaboration among government agencies, knowledge institutes, and industries to create green digital solutions for global challenges.
