Type of project: Copywriting
The problem
The team of TopDutch needed stronger and punchier industry pages that entice web visitors into action. The old industry pages needed a stronger hook and clearer focus on benefits: why TopDutch? The main challenge lay in compressing a bulk of information and choosing what needed to stay and what could be better preserved for other marketing materials.
The result
I had to process a large amount of information, including propositions, testimonials, and case studies, and decide on the most suitable information architecture. Based on the input from an extensive questionnaire and a discovery call, I wrote tight but vibrant copy. By injecting a motivating undertone, I amplified the feeling of opportunities TopDutch offers, ensuring that the copy not only informs but also inspires.
Deliverables
Six industry pages: https://www.topdutch.com/invest/key-industries/.
About TopDutch
TopDutch is the brand of the Northern Netherlands: Groningen, Friesland, and Drenthe. It enhances collaboration among government agencies, knowledge institutes, and industries to create green digital solutions for global challenges.
