Type of project: Copywriting
The problem
For a makeover of the website, the marketing team needed an extra pair of hands. The copy about the English master’s programs was outdated, clumsy, and too technical. The goal was to recruit more international master’s students, so the team was looking for fresh, persuasive copy aligned with prospective master’s students’ information needs.
The result
After a series of interviews with professors, program directors, and students, I wrote clear, original copy tailored to the prospective master’s students’ intents. The copy included detailed examples of what they are going to learn plus how they can apply it in their future career. That way, the copy sparked their curiosity and prompted action, such as reaching out to a study adviser or enrolling directly.
The University of Twente is a public technical university in Enschede. It ranks as the best technical university in the Netherlands according to the national university ranking Keuzegids Universiteiten.
