Type of project: Copywriting
The Problem
The team needed refreshing, modern copy for the About us page on their website. The copy was intended to ignite the company’s mission and values. Zero fluff and zero jargon was the goal.
The Result
I kicked off the project with a careful competitors’ and market research, followed by an interview with one of the co-founders. Based on the input, I weaved the unique selling points—characteristic design, premium quality, and outstanding service—into the story and wrapped it in the company’s sleek tone of voice.
The world’s only manufacturer of skins for electronic devices honored with the Queen’s Award for Enterprise, EasySkinz offers skins for premium protection and beautiful design.
