Type of project: Copywriting
The problem
The team needed an English-speaking copywriter who could craft compelling copy for one of their clients’ marketing projects. The challenge lied in the high technicality of the subject matter: sustainable packaging for luxury brands. They were looking for someone who could transform complex information into powerful copy that would resonate with all stakeholders.
The result
In close collaboration with the design team and project manager, I wrote copy for a marketing brochure and a Keynote presentation. Based on extensive research from different materials and sources, I wrapped up the essence of the key message into persuasive words aligned with the required style and tone of voice.
Initio is a marketing and communications agency in Groningen, the Netherlands. It builds brands through design, storytelling, and strategy.
