Type of project: Copywriting
The problem
The company’s founder needed copy for a marketing brochure that his team could distribute at fairs and similar events. The challenge lied in digesting an overwhelming volume of technical details into tight, bite-size chunks with distinct key benefits.
The result
Following an in-depth video interview with the company’s founder, I crafted a preliminary outline of the brochure, ensuring it was comprehensive and well-structured. Then, I expanded on the skeleton and focused on the advantages of RFID technology. The final result was lean and clear copy that packed in lots of information in an inviting way.
Headquartered in Austria, INVENT provides a contactless inventory solution based on the Radio Frequency Identification (RFID) technology.
