Type of project: Copywriting
The problem
The founder of INVENT needed a brochure that his team could distribute at trade shows and fairs. The challenge lay in distilling an overwhelming volume of technical details into tight, bite-sized chunks with distinct key benefits.
The result
After interviewing the founder, I created a preliminary outline of the brochure, ensuring it was comprehensive and well-structured. Then, I expanded on the skeleton, highlighting the advantages of Radio Frequency Identification (RFID). The final result was lean, focused copy packing a substantial amount of information in an accessible way.
Deliverable
A brochure, which β as part of INVENT’s marketing projects β isn’t available online.
About INVENT
Headquartered in Austria, INVENT provides a contactless inventory solution based on RFID technology.
