Type of projects: Copywriting, Storytelling
As a freelance copywriter for the agency, I worked on different assignments. In one project, I incorporated storytelling into the LinkedIn presence of a global leader in warehouse automation and logistics. Following brainstorming sessions and briefings, I wrote authentic and emotionally resonant posts that grabbed the followers’ attention and kept the online conversation alive. One of my LinkedIn post ideas and the copy I wrote turned out to be the best-performing post in 2023, with 348 clicks, 91 likes, and a 13.22% engagement rate.
In another project, I developed the storyline of a multinational company and global leader in information solutions and software. After interviewing one of the managing directors and doing an extensive amount of research, I wrote a detailed yet vibrant corporate story narrating the company’s journey, challenges, values, and purpose, surpassing dry facts.
About Blue Lines
Blue Lines is a translation and copywriting agency in Belgium that helps organizations communicate better through commercial translations and dynamic copywriting.
