Initio

Type of project: Copywriting

The problem

The team needed an English-speaking copywriter who could craft compelling copy for one of their clients’ marketing projects. The challenge lay in the high technicality of the subject matter: sustainable packaging for luxury brands. They were looking for a professional who could turn complex information of surprising bulk into strong copy engaging to a wide range of stakeholders.

The result

In close collaboration with the design team and project manager, I wrote copy for a brochure and a Keynote presentation. Based on extensive research from a range of materials and sources, I wrapped up the essence of the key message into persuasive words aligned with the required style and tone of voice.

Deliverables

A brochure and a Keynote presentation, which — as part of Initio’s client’s marketing projects — aren’t available online.

About Initio

Initio is a marketing and communications agency in Groningen, the Netherlands. It builds brands through design, storytelling, and strategy.