As generative AI is supposed to take my bread and butter, I am professionally interested in the whole situation. Over the past two years, I have been testing hundreds of AI writing tools, and I am relieved to report: they won’t take the writer’s job anytime soon. What they are good at is taking the tedious work off your plate, so you can focus on creating. That said, there are …
Content chaos? Integrating a content strategy for business success
You share a substantial amount of content, aiming to generate new leads and, eventually, make more sales. Yet, you don’t notice any significant increase in website traffic, social media interactions, or inquiries from potential customers interested in trying out your product or service. So, you are wasting resources and getting a disappointing return on investment. Has it crossed your mind that you might have put the cart before the horse?
Are AI content generators the answer for small business owners?
A golden AI content-generating goose spits out 1000 words in 30 seconds, enabling you to produce ten times more content than you would usually be able to. In a mere two hours, you master typing in the right prompt, slightly editing the output, and hitting publish. ChatGPT, Jasper AI, Writesonic, or any of the hundreds of other similar tools are remolding content creation. At the same time, they are developing …
Should you outsource your content creation?
As a small business owner, you might be struggling to create content with a limited budget and resources. However, you know that the content you publish is a representation of your business and neglecting your website, blog, and social media will ultimately lead to lots of missed business opportunities. How can you keep creating valuable content without compromising quality? Outsourcing content creation to a professional writer might be the solution …