Type of projects: Copywriting, Storytelling
As a freelance copywriter for the agency, I worked on different assignments. In one project, I incorporated storytelling into the LinkedIn presence of a global leader in warehouse automation and logistics. Following brainstorming sessions and briefings, I wrote authentic and emotionally resonant posts that grabbed the followers’ attention and kept the online conversation alive. One of my LinkedIn post ideas and the copy I wrote turned out to be the best-performing post in 2023, with 348 clicks, 91 likes, and a 13.22% engagement rate.
In another project, I developed the storyline of a multinational company providing software products and servicesΒ for healthcare, tax and accounting, and financial and corporate compliance. After interviewing one of the managing directors and doing an extensive amount of research, I wrote a thorough yet vibrant corporate story narrating the company’s journey, challenges, values, and purpose, surpassing dry facts.
About Blue Lines
Blue Lines is a translation and copywriting agency in Belgium that helps organizations communicate better through commercial translations and dynamic copywriting.
