Type of project: Copywriting
The problem
One of the agency’s clients aimed to reorient its LinkedIn presence by incorporating storytelling. They wanted to increase followers’ engagement. Traditional methods were losing their grip. So, they were looking for more authentic and emotionally resonant narratives to grab the followers’ attention, keep the conversation alive, and entice action.
The result
Following brainstorming sessions and briefings, I wrote posts for the company’s LinkedIn pages, weaving vibrant storytelling elements. From new product launches to community involvement, I crafted engagement and relationship-building content. One of my LinkedIn post ideas and the copy I wrote turned out to be the best performing post in 2023, with 348 clicks, 91 likes, and a 13,22% engagement rate.
Deliverables
LinkedIn posts published on the client’s LinkedIn pages.
About Blue Lines
Blue Lines is a translation and copywriting agency in Belgium that helps organizations communicate, connect, and convert better through commercial translations and dynamic copywriting.
