Type of project: Copywriting
The problem
The founder needed a brochure that his team could distribute at fairs. The challenge lay in digesting an overwhelming volume of technical details into tight, bite-size chunks with distinct key benefits.
The result
Following an interview with the founder, I crafted a preliminary outline, ensuring it was comprehensive and well-structured. Then, I expanded on the skeleton and focused on the advantages of Radio Frequency Identification (RFID). The final result was lean, focused copy invitingly packing a whole lot of information.
Deliverable
A brochure, which β as part of INVENT’s marketing projects β isn’t available online.
About INVENT
Headquartered in Austria, INVENT provides a contactless inventory solution based on RFID technology.
