Type of project: Copywriting
The problem
The company’s founder needed a brochure that his team could distribute at fairs and similar events. The challenge lay in digesting an overwhelming volume of technical details into tight, bite-size chunks with distinct key benefits.
The result
Following an interview with the company’s founder, I crafted a preliminary outline, ensuring it was comprehensive and well-structured. Then, I expanded on the skeleton and focused on the advantages of RFID technology. The final result was lean, clear copy invitingly packing a whole lot of information.
Deliverable
A brochure, which — as part of INVENT’s marketing projects — isn’t available online.
About INVENT
Headquartered in Austria, INVENT provides a contactless inventory solution based on the Radio Frequency Identification (RFID) technology.
