Type of project: Copywriting
The problem
For a website makeover, the marketing team needed an extra pair of hands. The English master’s programs text was outdated, clumsy, and too technical. The goal was to recruit more international master’s students, so the team aimed for crisp, punchy, and informative copy aligned with the students’ information needs.
The result
After interviewing professors, program directors, and students, I wrote sharp, vigorous copy tailored to the prospective students’ intent. It contained detailed cases of what they would learn backed up by real-world examples of practical applications. The new copy resulted in a 13% to 20% increase in website visits.
Deliverables
Website copy:
Philosophy of Science, Technology & Society
About the University of Twente
The University of Twente is a public technical university in Enschede. It ranks as the best technical university in the Netherlands according to the national university ranking Keuzegids Universiteiten.
